Media Releases


It’s ‘In The Bag’ this Christmas for women in need

28 Nov 2016

It’s all ‘in the bag’ this Christmas for ‘Share the Dignity’ founder and local Brighton resident, Rochelle Courtenay.

Ms Courtenay is well on track to achieve her target of collecting 50,000 handbags for women in need this Christmas through the ‘It’s In The Bag’ campaign.

“It’s In The Bag came to us when we realised many women put the needs of their children and family above the needs of their own at Christmas time, so this is a campaign to help make women in need feel valued and loved at Christmas time,” Ms Courtenay said.

Last Christmas Share the Dignity raised some 27,000 handbags for women who had been made homeless, were victims of domestic violence or were doing it tough. However this wasn’t enough, which encouraged Ms Courtenay set the ambitious target of collecting 50,000 bags nationwide this Christmas.

Member for Sandgate, Stirling Hinchliffe, said he has been overwhelmed by the generosity of the community, having opened up his electorate office in Sandgate as a drop off point for bag donations

“Over the past several weeks I’ve seen my office fill with handbags. So far we’ve had over 300 handbags collected from my office alone, with more being donated each and every day.

“It’s terrific to see our community rally behind such a valuable campaign, and it’s heart-warming to know many in our community are wanting to play their part in bringing dignity and joy to vulnerable women in our society at Christmas time,” Mr Hinchliffe said.

Ms Courtenay said the community’s generosity has been overwhelming, with both men and women donating handbags filled with women’s personal care products, in addition to other items that make women feel special.

“New or used, the handbags can be filled with anything that captures your imagination. But if you’re stuck for ideas for the bags, a good start would be to include items such as tampons, pads, make-up removal wipes, sanitiser, deodorants, soap & shampoo, moisturisers, perfumes, jewellery, a personal note or even a movie voucher,” Ms Courtenay said.

The ‘It’s in the Bag’ campaign runs until Saturday, December 3, and bags can be dropped off at Member for Sandgate, Stirling Hinchliffe’s office at Shop 2, Fifth Avenue, Sandgate. More information on the campaign can be found by searching for ‘Share the Dignity’ on Facebook or by visiting